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"Mindful Eating" by Ashton Hethcote

"Mindful Eating" by Ashton Hethcote

My true mindfulness journey just started, sparked by a sudden awareness of my relationship with food and how I nourish my body. I am not perfect when it comes to my eating habits, and I have never questioned what I was eating or where my food was coming from.  Living as a typical millennial American consumer, the reality of my eating has been far less than impeccable. I’m ashamed to admit, I've hit the drive-through daily.

It wasn’t until I decided to divert from the professional path I was on, and jump in to the realm of...


We Are Making A Film!

 

 

This Friday, we are headed to the San Francisco International Film Festival, where Everyday Productions and the Brothers English will release a teaser for their documentary project, Feeding Tomorrow.

UGo Bars is collaborating with the Feeding Tomorrow team on their journey to showcase innovators on the front lines of creating positive change in our food system today. We, as citizens, intend to empower people through exploration of food and our relationship to it. Feeding Tomorrow establishes in-depth interviews with farmers, educators, chefs, entrepreneurs, scientists, and...


Q/A with Ashton Hethcote, welcome to the UGo Team!

Q/A with Ashton Hethcote, welcome to the UGo Team!

Why did you choose to join the UGo Bars Team?

Honestly, I talked Rebecca, and heard the brand's mission from her perspective, and immediately connected to it.  When I started to truly think about the mission behind UGo Bars, that is when I was really hooked.  Food is such a root in the overall structure of our lives, and there is so much to be learned on that path. With my connection to UGo Bars, it has driven me to want to educate myself on more, to be a part of a...


This Lies in Our Hands

This Lies in Our Hands

UGo Bars is a risk, a big one. We are a small business in the middle of the country, 3,000 miles away from progressive food scenes on the coasts. And yet, we are making an attempt at revolutionizing the state of the food industry on a national level. The company began 3 years ago out of a need I call survival.

As an athlete, always on the road, I saw first hand the food deserts across the country. I spent a lot of time in urban centers, while also surrounded by farms and mountains. Ironically, the landscape meant almost nothing to...


The Intersection of Your Food and Your Rights

The Intersection of Your Food and Your Rights

Direct access to healthy, whole foods is EVERYONE’s right.  

I’ve been told since inception to find UGo’s niche market. I have never understood this. A niche is simply impossible when we are talking about producing a better choice for human nourishment.

Today, Jan 30th, 2017, is a very different country than we had exactly one month ago. We must create a society in which all humanity, are free and able to care for and nurture their families, however they are formed, in safe and healthy environments.

Yes! If we are going to...